New Gear

At Play It Again Sports-Novi, we have the latest and greatest brand new sporting goods and fitness equipment from the companies you know and trust like Easton, Wilson, Nike, TaylorMade, Dunlop, Bauer, CCM, Reebok, Mission, STX, Brine, Cascade, O’Brien, Bowflex, Schwinn, Nautilus, K2, Dynastar, Morrow, Burton, and more. These are first-run products, direct from the manufacturers with full warranties and the highest quality. Because we have the buying power of over 400 stores across the country, we can sell those new items at the same or even lower prices that our “big-box” competitors do.

Our staff specializes in outfitting younger players for new sports. Whether it’s hockey, baseball, lacrosse, or any other sport, we’ll help you make sure that your kids are safe and comfortable so everyone can have fun. We have checklists, sizing recommendations, and plenty of options for youth equipment. But we know it’s not just the little kids who like to play. You’ll also find a great selection of junior and adult equipment, for beginners and for experts too!